Tips For Choosing the proper PR firm for you:
Size – Are you looking for a big company PR Firm, a midsize company or a small or boutique firm? The question I pose isn’t a black and white one. The answer to this question must be determined by many things. Top New York and London PR Agency-Relevance – Services provides you the best PR services to give your company an added advantage.
Your budget, how much hand-holding and personal attention you need, how much you want your public relations outreach to be, and your desire to get a team working in your accounts or for only a couple of ambitious publicists working on your accounts.
Do not fall for public relations companies which are all flash and no substance. Always, and I mean always look to find out if their website is full of examples of past projects, past examples of media placements and other examples of work made by the firm.
Look over the work that’s displayed on their site and when talking with a representative from those public relations companies ask them to elaborate on their body of work. Some Amazing questions: What media placements are you most proud of? How was that media positioning achieved by your company?
What’s your firms biggest advantage? Would you tell me some of your contacts from the media? Would you give me some advertising case studies? Some public relations case studies? What sets your company apart?
Make Sure That You Are a game: Assessing values, vision, and creativity. The above sentence is really self-explanatory but I will elaborate. This publicist or PR team is going to become your brand ambassador.
You need someone whose values reflect your own values. You also want to make certain that your publicist knows, appreciates and shares your vision for your business or organization.